what would be the multiple design discount

Natashya

3 min read

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23-12-2024

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Decoding the Multiple Design Discount: How Much Can You Save?

What is a multiple design discount? A multiple design discount is a price reduction offered by designers or design agencies when you commission multiple design projects simultaneously. Instead of paying the full price for each individual design, you receive a discounted rate for the entire package. This discount incentivizes clients to handle multiple design needs at once, streamlining the process for both the client and the designer.

Why do designers offer multiple design discounts? There are several reasons why designers offer this type of discount:

• Efficiency: Working on multiple projects for the same client at once is more efficient for the designer. They can streamline their workflow, reducing overall project time and administrative overhead.
• Increased Revenue: While the per-project price is lower, the total revenue from multiple projects often exceeds the revenue from individual projects.
• Building Client Relationships: Offering a discount encourages clients to return for future projects, fostering a long-term working relationship.
• Bulk Purchasing Power: Similar to how you get discounts buying in bulk at a store, designers can sometimes leverage bulk discounts on stock photos, fonts, or other design assets when working on multiple projects.

What factors influence the multiple design discount? The size of the discount varies greatly depending on several factors:

• The Number of Designs: The more designs you commission, the higher the discount is likely to be. A discount might start at 10% for two designs and increase to 25% or more for five or more.
• The Complexity of the Designs: Simple designs, like social media graphics, will typically have lower individual prices, and therefore a smaller discount percentage when bundled. Complex projects like website design or branding packages will have higher base prices and potentially larger discounts when combined.
• The Designer/Agency: Different designers and agencies have different pricing structures and discount policies. Some may offer fixed discounts, while others may negotiate based on the specific projects.
• Project Timeline: A shorter, consolidated timeline for multiple projects can lead to a higher discount as it streamlines the designer's workload.
• Client History: Existing clients with a strong track record might be offered better deals than new clients.

How to negotiate a multiple design discount:

• Be upfront about your needs: Clearly outline all your design requirements upfront. The more organized you are, the easier it will be for the designer to provide an accurate quote.
• Research other designers: Compare pricing and discount structures from multiple designers to get a better understanding of industry standards.
• Be prepared to negotiate: Don't be afraid to ask for a better discount, especially if you're commissioning a large number of designs or have a tight budget.
• Highlight the value of bundling: Emphasize the efficiency gains for the designer by completing multiple projects together. This strengthens your negotiating position.
• Consider a package deal: Instead of negotiating discounts on individual projects, propose a package deal encompassing all your design needs. This can often lead to a more substantial overall discount.

Example Scenarios:

• Scenario 1: A small business owner needs a logo, a website banner, and three social media graphics. They might receive a 15-20% discount on the total cost by commissioning all four designs at once.
• Scenario 2: A larger company needs a complete brand redesign including a logo, brand guidelines, website design, and marketing materials. They could negotiate a significant discount, potentially 25% or more, due to the large scope and complexity of the project.

Finding Designers Who Offer Multiple Design Discounts: Many freelance designers and agencies advertise multiple design discounts on their websites or portfolios. Look for phrases like "package deals," "bulk discounts," or "multiple project discounts." Don't hesitate to contact designers directly and inquire about their pricing structure for multiple projects. A clear and upfront discussion about your needs and budget will often yield the best results. Remember to always get everything in writing before starting the project.