what company owns maserati

2 min read 26-12-2024

Maserati, the iconic Italian luxury car manufacturer, is known for its elegant designs, powerful engines, and exhilarating performance. But who actually owns this prestigious brand? The answer is Stellantis. This article will delve into the history of Maserati's ownership, exploring the journey from its independent beginnings to its current position within the Stellantis automotive group.

Maserati's Ownership History: A Winding Road

Maserati's story is one of passion, innovation, and several changes in ownership. It wasn't always part of a larger conglomerate. Founded in Bologna, Italy in 1914 by the Maserati brothers, the company initially operated independently, establishing itself as a producer of high-performance vehicles.

Over the decades, Maserati experienced various ownership changes. These shifts reflected the evolving automotive landscape and the challenges of competing in the global luxury market. Understanding this history helps clarify its current position under Stellantis.

Key Ownership Milestones:

Early Years (1914-1968): The Maserati brothers built the company from the ground up. This period established the brand's racing pedigree and its commitment to handcrafted excellence.
Citroën Era (1968-1975): French automaker Citroën acquired a majority stake in Maserati, marking a significant shift in the company's ownership structure.
De Tomaso Ownership (1975-1993): Alejandro de Tomaso, an Argentinian automotive entrepreneur, took control of Maserati, bringing a new vision and direction.
Fiat's Acquisition (1993-2021): Fiat, a major Italian automotive company, acquired Maserati, integrating it into its portfolio of brands. This marked a period of significant investment and growth for Maserati.
Stellantis Merger (2021-Present): In 2021, Fiat Chrysler Automobiles (FCA), which owned Maserati, merged with Groupe PSA to form Stellantis. This merger created one of the world's largest automotive groups, placing Maserati under the Stellantis umbrella.

Stellantis: The Current Owner of Maserati

Stellantis, a global automotive giant, currently owns Maserati. The merger brought together a diverse portfolio of well-known automotive brands, including Peugeot, Citroën, Opel, Fiat, Jeep, and more. This consolidation provides Maserati with access to significant resources, technological advancements, and a broader global reach.

Being part of Stellantis allows Maserati to leverage economies of scale, share resources and technologies, and benefit from a wider distribution network. This is crucial for maintaining Maserati's position in the competitive luxury car market.

The Future of Maserati Under Stellantis

Maserati is actively investing in electric vehicles (EVs) and hybrid models under Stellantis' leadership. The brand aims to electrify its entire lineup in the coming years, adapting to changing consumer preferences and environmental regulations. This transition signals a commitment to maintaining its luxury positioning while embracing sustainable mobility.

Maserati's Strategic Importance to Stellantis:

Maserati's continued success is essential for Stellantis' overall luxury vehicle strategy. It brings prestige and brand recognition to the portfolio, contributing significantly to the company's profitability. Stellantis’ investment in Maserati shows confidence in its future.

Conclusion: Maserati's Ownership and Future Outlook

Maserati’s journey under various owners has shaped its identity. Its current ownership under Stellantis presents both opportunities and challenges. Access to significant resources and a robust global network positions Maserati for growth. However, maintaining its unique identity and brand heritage is crucial for its continued success in a constantly evolving automotive landscape. The future holds both significant potential and fierce competition for this iconic Italian brand.